Communication and Psychophysiology (CAP) Laboratory
Journalism Building, Rooms 391-395
In this lab we use psychophysiological approaches to better understand communication processes. We have the capacity to record real-time dynamics of heart rate changes, skin conductance (sweat), eye movements, facial muscle movements, and brain waves in response to audio and visual stimuli. This allows us to unobtrusively measure patterns of people’s responses to, for example, persuasive messages such as public service announcements and advertisements, or to interpersonal situations that elicit affective sharing and perspective taking. This type of research can reveal underlying mechanisms of attention, emotion, attitudes, decision making, and other cognitive and affective processes that can be used to improve communication strategies.
Dr. Zheng Joyce Wang
Assistant Professor
School of Communication
The Ohio State University
3149 Derby Hall, 154 North Oval Mall
Columbus, OH 43210-1339
wang.1243@osu.edu
Dr. Stacie Renfro Powers
Assistant Professor
School of Communication
The Ohio State University
3032 Derby Hall, 154 North Oval Mall
Columbus, OH 43210-1339
powers.283@osu.edu